It was probably the first knock-off lightning cable on the market that I can find. Kodos to DX for that. Price point wasn't awesome for something like this but it was less than half price of what apple charges, and it works out of box when I got it.
I will buy again, but i'll wait for price to go down a bit, and probably will buy a bunch.
Still a better deal than apple's bank robbing cable.
Price is unbeatable, build quality is fairly decent, is a pretty convenient thing to have around.
there are two versions of the retractable cables that DX offers. I like this one better as it has the oval casing for the connector which allows it to go into your phone even with full body cases on. i discovered this one after i had already bought the other one so i ordered this too- and this is the only one i use now. even ordered a second one just in case.
Among the two options of retractable iphone cables DX has, this one is a much better choice
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